Creativity is at the core of the Brand. Shalini Beriwal’s distinct ability to combine her intellectual curiosity and cultural interest with and unconventional approach has given rise to many an ideas.

Research and confrontation, driven through a gut instinct and natural skill is what pushes Magnificence ahead, not being a formally educated in fashion of arts, played to favour for Shalini, since her thoughts were not constrained to conventional terms, and guided her to have culturally grounded method.

The irresistible appeal of traditions and yet comtemporising them, mixed with the firm’s standards has evolved into a bubbly concoction of people.